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To celebrate the arrival of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership has been formed. Pokémon's creators alongside London's Natural History Museum are opening a pop-up shop stocked with special items. Enthusiasts will find offerings including plush toys, art prints, and writing supplies all drawing from the institution's aesthetic. For collectors, though, is a specially made Pikachu card, given as a free bonus for the pop-up. This shop will operate both on-site at the museum and its web counterpart between late January and mid-April.

Pokécology That Inspires the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology represents a highly anticipated volume filled with stunning illustrations that show creatures in their natural habitats. It's essentially like what a Pokémon Professor might publish after adventurers submit their data, alternatively a naturalist's journal might have created had the famous islands were populated by Pidgeys rather than finches. A key appeal stems from the book's serious treatment, treating Pokémon as a legitimate scientific inquiry. Author Yoshinari Yonehara together with artist Chihiro Kinoshita each possess PhDs in animal behavior and ecology.

Why This Special Card Different

The company regularly for The Pokémon Company special edition cards celebrating major tournaments and brand collaborations. Many of these promotional cards often feature the famous mouse Pokémon that acts as the series face. The factor setting this latest museum card however, is the unusually large size. Although precise specs have not been publicly disclosed, availability will certainly be strictly limited, with customers limited to only a single card per purchase.

Curbing Reseller Interest

Per an official announcement, some of the pop-up items will also be sold beyond the museum walls. However, a wider release will only be select retailers in the United Kingdom. Critically, fans cannot acquire this promo through the official web shop. While reseller interest is inevitable, it appears they will have a difficult time stockpiling large numbers on this occasion. If you're feeling left out, consider an alternative like Pokémon Fossil exhibit coming to Chicago later this year.

"All profits of sales made in the museum store and from its web shop, which covers these items, go toward the Natural History Museum’s charitable mission. This includes the research of hundreds of researchers dedicated to conducting studies and finding answers to the global ecological crisis," it notes.